To meet the needs of every patient receiving an injectable product, the emphasis is on a detailed, patient-centered, holistic consultation, with a pre-treatment exploration of the patient’s state of mind. 

Aesthetic Models World Recruitment develops and maintains a database of models worldwide. The aim? To meet the needs of leading aesthetic medicine professionals and laboratories wishing to hold workshops or masterclasses at national and international congresses, symposia or training sessions.  

To best meet the needs of each patient, our experts examine the variability and importance of mood factors in patients seeking injectables. 

Exploring the nuances of the patient’s mindset will help practitioners meet the unique needs of each patient, and can also help them avoid treating patients whose requirements or expectations lie outside their circle of competence. 

Injectable treatments represent a well-established and rapidly growing segment of aesthetic medicine. Whereas previous therapeutic approaches were primarily focused on technique and results, the emphasis is now increasingly on holistic assessment of the patient prior to treatment.  

In addition, there is a growing demand for a comprehensive consultation that includes education on the aging process, a facial assessment, an initial discussion on treatment prioritization, costs and, most importantly, the patient’s state of mind and motivations. 

A better understanding of the latter enables practitioners to identify patients whose expectations lie outside their circle of competence, whether from a technical or emotional point of view. 

This method is effective in clarifying patients’ concerns and beliefs, communicating treatment options, increasing empathy and improving patients’ perceptions of the provider’s care. 

We believe that a deeper understanding of patient psychology should enable practitioners to provide patient-specific pre-treatment education to optimize the intellectual and emotional response to injectable treatment that is helpful for patient satisfaction.

In day-to-day practice, where objective assessment scales are rarely used, patient satisfaction becomes the primary measure of treatment success.

A better understanding of patients’ emotions, beliefs and preferences should help define their expectations and improve their satisfaction after injectable treatment, leading to better outcomes, fewer complaints and better patient retention. 

Since patient archetypes describe typical examples of certain types of patients and their treatment goals, identifying common archetypes can refine motivating factors and help clinicians better meet patients’ needs. 

The beautification archetype is characterized by patients naturally focused on aesthetics, grooming, fashion and current beauty trends. They are inclined to store around and seek to look good in all situations, especially on social networks. The transformation archetype embodies patients desiring a total look, or a culturally defined ideal of beauty, in order to provide a competitive edge or enhance their social status.  

The correctional archetype defines the patient motivated by a congenital or acquired feature that has a negative impact on his or her life, such as a traumatic scar or facial paralysis.

The archetype of positive aging is characterized by the patient’s desire to minimize the visible signs of aging, generally asking for subtle results without changing “who” they are. 

While using the patient archetype allows clinicians to better achieve patient-centered aesthetic results, countless nuances can be explored in greater detail to uncover true motivators, treatment goals, expectations and insecurities, as well as signs of body dysmorphia. 

Although seemingly straightforward, most patients are unable to express these feelings adequately, often not being fully self-aware.