With over 25% of Generation Z demanding inclusion in the beauty industry, brands are listening and taking action. Here’s an update from the experts at Aesthetic Models World Recruitment.  

This revolutionary change is leading us towards a more diverse and inclusive brand image, opening the door to new dialogues in advertising. 

Why is inclusion important in beauty advertising? 

We have to understand that beauty ads like to sell their products as glamorous. but historically, beauty standards have been closely linked to racism, sexism and many other issues.  

Many advertisements have been shown to lower self-esteem. They can contribute to body image problems, depression or even internalized hatred. But in recent years, things have changed.  

Today, diversity and inclusion are part of every beauty company’s marketing. It turns out that “anyone can be beautiful” is a more popular message than “only a specific type of person can be beautiful”. But it’s still a challenge to keep a brand image consistent with new visual elements and messages…

How do you properly create diverse beauty ads? The experts  at Aesthetic Models World Recruitment try to answer this question.

• Milk Makeup proposes a new vision of beauty and designs unisex packaging for its products. The company collaborated with Very Good Light, the leading authority on men’s beauty.  Very Good Light is one of the world’s leading beauty and skincare sites for men, promoting diversity and individuality. Its aim is to increase acceptance of gender non-conformity in beauty.  The two companies presented a variety of models in their “Blur the Lines” campaign. 
• Becca Cosmetics wasn’t kidding when they said they wanted to cater for all skin tones. They ensured that 50% of their shades were in the medium to dark category, and the remaining 50% in the light to medium category.  
• When Rihanna launched the video campaign for Fenty Beauty’s impressive range of 40 shades of foundation, the whole world went wild. It featured models of different ethnicities and plus-size models like Paloma Elsesser.  
• MAC‘s #WhatsYourThing campaign aligns with their “All Ages, All Races, All Genders” mantra. The ad features foundation routines for models and MAC employees…