The aesthetic medicine sector has been booming for several years now, driven in part by the rise of beauty influencers on social networks. From simple recommendations to demonstrations of aesthetic treatments, these public figures now play a key role in the democratization of beauty care. But where do we draw the line between inspiration and misinformation? And what are the implications for industry professionals?  

A powerful showcase for aesthetic medicine

Influencers represent a modern showcase for aesthetic medicine. By sharing their experiences of treatments – injections, peels, skin boosters, etc. – they help to lift taboos, inform the general public and remove the stigma from certain aesthetic procedures. – they help to dispel taboos, inform the general public and desacralize certain aesthetic procedures.

For practitioners, this visibility can be a real opportunity. Aesthetic medicine workshops, new products and doctor training courses can all benefit from increased exposure. It also raises awareness among a new, younger generation of patients, who are highly connected and in search of accessible information.